Industry specific solutions

Any industry sector needs tailor-made IT solutions focusing on the specific requirements which very much differ from industry to industry.

Beyond Data has gained deep and trusted knowledge in the distinct specifics of secondary Pharma Market Research and Pharma Sales Force Effectiveness. Our expertise is the foundation for the development of industry solutions based on standard software tools.

Business Intelligence for Pharma Market Research

Pharma companies purchase high quality but very expensive marketing data from data vendors. These data are used for optimisation of product portfolios, competitor surveillance, market trend analysis etc. Different types of data (sales, medical, promotional) are in place and need to be handled.

Business Intelligence solutions for Pharma Market Research purposes must deliver high performance and need to support the seamless integration and amalgamation of internal and external market data. Additionally they require specific functions for the integration of market definitions, product definitions and Key Performance Indicators. Before loading these definitions into the Data Warehouse they need to be validated.

On top of the data management functionality BI solutions need to comprise effective analytical capabilities and mature tools for the production of target group specific Management Dashboards and Standard Reports. All components should be smoothly combined.

SFE Dashboards for Pharma Sales Forces

Beyond Data develops dashboards for Pharma Sales Forces. Sales staff at all levels of the sales team thus have opportunity to deliberate their activities and – if needed – to optimise their behavior in order to achieve the composed sales targets. SFE Dashboards for sure consider the sales organisation`s hierarchy and only allow access to the relevant data.